Rochet: Launching L'Avion - France’s first all-premium carrier

For Marc Rochet, the opportunity to launch France’s first all-premium carrier was simply too “interesting” to pass up. The former chief executive of AOM-Air Liberté was happily working on various projects as a consultant, including a study for proposed all-business carrier Elysair, when he was asked last August by the start-up’s shareholders to be its chief executive.